Writing a Blog may seem daunting at times. Unless you absolutely love writing and just want to see your words on paper, don't over burden yourself thinking you have to write something everyday. Blogs are supposed to be interesting and fun. Blogs are about telling your audience something that you believe in and that they might want to hear more information on. This is why I am writing about... yes, writing a blog.
Sit down and write something fun, humorous or interesting. Keep it short if you don't have a lot to elaborate, but make it interesting if you can. If you don't enjoy writing, then don't write a blog. Have someone eles on your team write blogs on behalf of your business. If you write a blog two to three times a month it's plenty of information for your audience to enjoy and learn from.
Now if you love to write and have a lot to say... then this is your paradise; you can write as much as you want when you want. Although, if you have this much to say then maybe you need a personal blog to write. Too much of a good thing does not mean it's perfect for your customers. Write what is pertinent to your business on subjects that make sense. This goes a long way to improving customer retention and opening up a dialog to your customers.
Blogs are just another avenue to opening up a dialog and presenting your customers with who, what, where, how, why and when about your business. Blog too much and your customers will tire of reading all of them. Not enough and they wont come back to see what you have to say. Every week or so is just enough to make it interesting. Unless of course, this is how you make a living. :)
Happy blogging...
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