Social Media

After several months of studying Social Media and what it brings to the table for businesses it brings one thing to my attention. OK, maybe several things to my attention. The first one is that I've been studying this for several months and just now starting to understand what it takes to bring a marketing tactic to the big three or four social media sites. It takes time, energy, persistence and patience.

I understand the potential of what social media can do for a business and how well it can boost revenue and profits, but for a small business to implement these strategies and run a small business at the same time it becomes a difficult task. I have worked with major businesses and they are busy with what's on their plate. It's difficult for them to move in a different direction without hiring someone new. Busniesses have already cut departments and personnell down to the bone to maintain profits and adding a new marketing professional costs money.

Social Media sites maybe free... but if you don't know what to do this becomes a big issue. It's not like uploading photos and letting everyone know what you did last weekend is going to bring in customers. You need strategies and a plan. Look for professionals to help you get to where you want to be in the Social Media revolution.

They will help you understand and help set the goals you want to accomplish and measure the results. The best part is that they can usually do this for a lot less then hiring a new person and creating a position.


Social Media is here to stay until the next big thing comes along... Until then, embrace the new way of communicating and jump on board with both feet and get ready to ride the way. It's only just begun.

Thanks,
Scott