So... What's so special about you????

So... What's so special about you??? This is one of the most important questions to ask a small business. What is your fundamental reason for being in business? What is your competitive advantage? Most small business rely on the basic "customer service" comment. Sorry small business owner but no one cares!!!! Your customers will walk right pass you on a day you are dying for a customer and go right to your competitor because they will give them a small discount they found in Val-Pak... Or, even better, they need to capture the next badge on FourSquare.

Does this sound familiar to you??? Well, that's the way the new marketing landscape is shaping up. If you don't know why your customers are your customers then it's back to the drawing board. If you think customer service is your key to success or fast service then you and every other business on the block are saying the same thing. There are no customer loyalties to a "me too" business. Be unique and customers will be standing outside your door trying to get in.

Find out what makes you and your business really different. What special technique, recipe or geographical area do you have that makes what you do so different than your competitor. Once you find out what makes you so different then announce it to the world. It need to be on every business communication, sales material, announcements, promotions, social media and customer development programs you have. If you don't then your customers think you are just like the other guy and they want to save money, or get that next badge.

If you don't know why you're in business then it is awfully difficult for your customers to know why they come and spend money with you. Take time to find out why you are whom you are and you will be surprised how many people will take time and pass those other competitors to come and see you.

This is one of many tactics that needs to be developed for your Foundational Marketing Messages. They are your keys for success and to aid you in developing your marketing strategies in all aspects from traditional to the social media landscape. If you don't know what your messages are then you will have a difficult time gaining a loyal following of customers.

If you want to know more just let me know.

Thanks,

Scott